We optimize and manage your Google Business Profile so it ranks in the Las Vegas map pack. Categories cleaned up, services built out, posts on a calendar, reviews responded to. Monthly work that compounds, with a free 169-point heatmap before we touch anything.
A Google Business Profile is the thing Google uses to decide whether your business shows up on Maps when someone searches "plumber near me" or "landscaper Las Vegas." Most contractors set theirs up once when they started the business, never touched it again, and now wonder why nobody calls.
Google Business Profile optimization is the work of fixing that. We go through every field of your GBP: primary category, secondary categories, services list, attributes, hours, photos, description. We clean each one against what your business actually does and what your customers search for. Then we keep it active month after month, because Google ranks profiles that look maintained, not profiles that look abandoned.
The first step is always a free 169-point heatmap and full audit, so we know what we're fixing before you commit to anything. After that, optimization runs monthly. Map pack movement typically starts showing in 30 to 60 days as Google reprocesses your profile. Full settling lands at 90 to 180 days, per BrightLocal's 2024 Local Search Ranking Factors report.
This is the work, item by item.
Primary category is the most important GBP field. Wrong primary = invisible. We pick the category Google actually uses in your service area's map pack, not the one that sounds right to you.
Secondary categories. Up to 10. We use real Map Pack scans to find which secondaries the businesses ranking above you are claiming, and add the ones that match what you actually deliver.
Then there's the services list. Every service you offer, written out with keyword-friendly language. Google reads these. So do customers who tap "Services" on your profile.
Description. 750 characters. We spend them on entities and search terms, not adjectives.
Attributes like wheelchair-accessible, women-owned, veteran-owned, free quotes, online appointments. Whatever applies to your business. AI search reads attributes when matching searchers to businesses.
Photos. Real photos of real work. Never stock, never AI-generated. We coach you on what to upload and when.
For hours, special hours for holidays, "by appointment" if that's how you work. Wrong hours = lost calls.
GBP posts at 4 to 8 a month depending on your tier. Offer updates, finished jobs, seasonal content. Posts are a freshness signal Google reads even when nobody clicks them.
Review responses. Every review gets one. Positive reviews get a thank-you. Negative reviews get a measured, professional reply that future readers will see.
Spam monitoring. Fake competitor listings reported to Google. Profile edits by random users flagged and reversed.
Google ranks Business Profiles on four things. The weights change but the fundamentals have been stable for years.
How close your business address is to the person searching. Partly out of your control, but the three below compound to overcome a proximity disadvantage.
If your registered business name includes the service you sell, you rank higher on that search. We don't recommend stuffing keywords into a name that doesn't legally have them (Google penalizes for that). But if your real name has a relevant keyword, it's working for you whether you knew it or not.
The narrowest category that describes what you do. Not "Marketing Service" if you're a plumber. Not "Lawn Care Service" if you also do paver installs. We pick this with real Map Pack data from your service area, not from a default GBP picker.
Not total reviews. Recent reviews. Per BrightLocal's 2024 Local Search Ranking Factors survey, review recency now outweighs total review count as a ranking signal. Three reviews this month moves you more than fifty reviews from 2022.
Optimization for the map pack is doing all four well at once, then keeping them maintained. Most agencies do one and call it SEO.
People search their own business name on Google, don't see it, and panic. Usually it's not because of one big thing. It's because nobody's been minding the profile.
Each month we do:
You don't have to manage anything yourself unless you want to. Send us the names of happy customers to text and we handle the review request cadence.
GBP optimization is included in all three LocalPulse tiers.
Full GBP optimization, 4 GBP posts a month, review monitoring, monthly report.
Adds citation cleanup across the top 20 directories and call tracking.
Adds 6 service-area pages and a monthly 30-min strategy call.
Setup is $497, one time. We don't lock you into a contract.
What we do ask: be ready to give this at least 3 months. GBP rankings need 90 to 180 days to compound, per BrightLocal's 2024 Local Search Ranking Factors report. If you're not planning to give it that runway, this probably isn't the service for you.
$450 to $1,200 a month is the realistic range for ongoing GBP optimization on a home service business in Vegas. Anything significantly cheaper is either an automation-only tool with no human work behind it, or someone who'll quit before the work shows.
Before any of the plans, we run a free 169-point heatmap and full GBP review. PDF in 48 hours. No obligation, no follow-up unless you want one.
Get My Free GBP Audit