Monthly 169-point Google Maps scans across six of your keywords. Month-over-month change deltas, neighborhood-by-neighborhood. Proof the work is moving you, not a screenshot of one search from one phone.
Most Las Vegas contractors paying for SEO have no idea whether it is actually working. The agency sends a monthly report with traffic numbers and a few green up-arrows, the contractor nods, and twelve months later nobody can point to what changed. The proof was never there in the first place.
Rank tracking fixes that. The point is not to feel good about progress, it is to know whether your map pack position has moved this month versus last month, and to know it for the specific keywords your customers actually type. If the answer is yes, you keep going. If the answer is no for two months running, something in the playbook is wrong and the strategy call goes on the calendar before the trend hardens into a quarter.
We run rank tracking the same way every month for every client. 169 scan points across the Las Vegas metro. Six keywords per business. Two captures per keyword. Green dot, yellow dot, red dot for every spot. Then a delta against last month so you can see exactly what moved.
The 169-point grid is a square of scan points laid over the Vegas metro, from Centennial Hills in the northwest down through Summerlin, Spring Valley, the Strip area, Paradise, Henderson, and east to Boulder City. At each of those 169 spots, the scan asks Google the same question: "Who shows up for this search from here?"
For each keyword, you end up with a grid of dots. Green at a spot means you are in the top three for that search from that point. Yellow means positions four through ten. Red means past ten, which is the same as invisible.
Six keywords times one grid each. The keywords are picked from your free audit and the categories your Google Business Profile actually claims, not from a guess. For a Henderson plumber that might be "plumber Henderson," "emergency plumber Las Vegas," "water heater repair Henderson," and three more. For a Summerlin landscaper it is a different six.
The monthly report puts last month's grid next to this month's grid side by side. The change deltas show you which neighborhoods you gained in, which you lost in, and which sat still. That is the report. Nothing dressed up.
Two reasons. First, the tools cost money per scan, so most agencies will not run them as a freebie or include them in a basic monthly retainer. Second, an honest grid is uncomfortable to send when the work has not been moving the dots. The temptation is to send a screenshot of one good search from one phone and call it a report.
The 169-point grid does not let you do that. If you ran the scan and three of the six keywords went backward, the report shows three keywords went backward. It is the same diagnostic Whitespark uses in their Local Search Ranking Factors research every year, and the standard pre-sale intake at operator-led local SEO shops.
Per Whitespark's Local Search Ranking Factors research, citation signals account for roughly 7 to 10% of local pack ranking weight. The grid surfaces whether your citation cleanup is moving the dots in the neighborhoods you expected. Same for review velocity, GBP optimization, and service-area page work. Every lever has a footprint on the grid, and tracking month over month is how you know which lever did the lifting.
A stalled scan is a 60-day window with zero net green dots gained across the six keywords. When that hits, a strategy call goes on the calendar within a week. Not next quarter, not a polite check-in email three months later. The point is to surface the problem while there is still time to course-correct.
Four patterns explain most stalls. The strategy call walks through which one applies before we touch the playbook.
Geographic relevance is capped. The fix is service-area pages that name the specific neighborhoods you actually work in, with unique content per page.
LeverAdd or expand service-area pages, then re-scan in 30 days.
Topical relevance is concentrated in one category. Google is filing you under the wrong primary category for the bulk of your work.
LeverRe-audit the primary, secondary, and services list against Map Pack data.
A competitor has run a play in that specific pocket. Usually new reviews, a new service-area page, or a fresh photo batch.
LeverLook at their profile and beat them on the parts they are winning.
Either the work has not been getting done, or the work is fine but a foundational issue (NAP inconsistency, duplicate listing, suspended profile) is blocking the signal from reaching Google.
LeverFull re-audit before doing more of the same thing.
Nobody can guarantee Google rankings will move on any specific schedule. What we can guarantee is that you will know whether they did, every month, with the actual data.
Rank tracking is included in every LocalPulse tier. The scan, the report, and the strategy call when a stall triggers are all part of the monthly retainer. No add-on fee, no per-keyword pricing.
Monthly 169-point scan, six keywords, monthly report.
Adds citation cleanup across the top 20 directories and call tracking.
Adds 6 service-area pages and a monthly strategy call.
Setup is $497, one time. We don't lock you into a contract. What we do ask: be ready to give this at least 3 months. GBP rankings need 90 to 180 days to compound, per BrightLocal's 2024 Local Search Ranking Factors report.
If you want to see what your grid looks like before you commit to anything, the free audit is the first scan. Same methodology, same 169 points, no obligation.
Same grid we use for monthly rank tracking, run once for free as your audit. PDF to your inbox in 48 hours. No obligation.
Get My Free GBP Audit