Optimization gets the profile right. Management keeps it ranked. After the one-time setup work, this is the monthly cadence: 4 to 8 posts a month, review responses inside 48 hours, spam-listing monitoring, photo cycle, monthly heatmap report. The work that compounds across the 90-to-180-day timeline.
Optimization and management get used interchangeably, but they're two different jobs. Optimization is the one-time setup: pick the right primary category, build out secondaries, write the description, fill the services list, upload starter photos, write the post types. It's done once. Maybe revisited yearly.
Management is what happens between optimizations. The work that runs every month and shows up as small changes Google's crawler keeps noticing. Posts, review responses, photo cycles, spam monitoring, occasional attribute or service updates as the business changes. None of it dramatic. All of it cumulative.
Google ranks profiles that look maintained. That's the principle. A profile that hasn't been touched in eight months reads, to the crawler, like an inactive business. A profile with a fresh post every other week, recent reviews, recent photos, recent review responses reads like a real business. The crawler can't tell the difference between "this business is thriving" and "this business runs its profile well." They look identical from the data Google reads.
Five things, every month, every tier.
4 posts a month on Visibility, 8 on Dominate. Mix of offer posts, finished-job posts, seasonal notes, and FAQ-style posts. Each one is written specifically for your business, not template-stuffed. Google reads posts as freshness signals even when nobody clicks them.
Every review gets a response, owner-bylined. Positive reviews get a specific thank-you that mentions the service. Negative reviews get a measured, professional reply that future readers will see. Spam reviews get reported and tracked.
The Vegas map pack gets actively gamed. Competitors create fake listings, stuff city names into business names, drop fake reviews. We watch for spam in your service area and report it through Google's process. Won't always win, but it keeps the pack honest.
New real photos every month. Real work, real crews, real customer-permitted job sites. We coach you on what to capture and when. Photos are a freshness signal Google reads, and they're what a customer scrolls before they tap "call."
The 169-point scan, run monthly, sent as a PDF with the month-over-month change. Green dots gained, lost, or unchanged. If something's working, we double down. If something's stalled, that's the trigger for the strategy call layer.
Map pack movement typically starts showing in 30 to 60 days as Google reprocesses the post and review signals. Full settling lands at 90 to 180 days, per BrightLocal's 2024 Local Search Ranking Factors report. Anyone selling a faster timeline is selling.
The 90-to-180-day number is the reason we ask for at least a 3-month commitment without writing it into a contract. If you cancel after 30 days, you'll see whatever movement happened in 30 days, which is almost never the full picture. The compound effect of small monthly changes is what moves you from yellow to green on the heatmap, not any single dramatic intervention.
The work doesn't get easier in month 4. It gets more familiar, but the cadence stays the same. Posts every month, reviews responded to every week, photos cycled, spam reported. That's the job. Forever, as long as you want to rank.
The management split between us and you matters because we can't do everything, and the things we can't do are usually the ones that matter most.
We own: the post calendar, the writing, the review-response drafting, the spam reports, the monthly heatmap scan, the data analysis, the recommendations.
You own: the photos (you're on the job site, we're not), the response approvals on negative reviews (sometimes a phone call between us first), and the call to make a strategic shift (new service, new neighborhood) we then operationalize.
What you don't own: the day-to-day operational thinking about what to post, when to respond, which spam listings to report, or how to read the heatmap. That's what you're paying for.
Three situations where monthly GBP management is overkill.
GBP management is included in every LocalPulse tier. The tiers differ on post volume, service-area page count, and add-ons like citation cleanup and strategy calls.
4 GBP posts a month, full management, review monitoring, monthly heatmap report.
Adds citation cleanup across the top 20 directories and call tracking.
8 GBP posts a month. Adds 6 service-area pages and a monthly 30-min strategy call.
Setup is $497, one time. We don't lock you into a contract. What we do ask: be ready to give this at least 3 months. GBP rankings need 90 to 180 days to compound, per BrightLocal's 2024 Local Search Ranking Factors report.
PDF in 48 hours. If the diagnosis says you need ongoing management, we'll tell you. If it says you don't, we'll tell you that too.
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