SEO for businesses whose customers live within driving distance. For Vegas home service contractors, that's almost everyone you sell to. The four-fundamentals playbook (Google Business Profile, reviews, citations, a website that mirrors them) run on a monthly cadence, with a free 169-point heatmap before we touch anything.
"SEO" is a broad word. It covers everything from a SaaS company chasing global keywords to a blogger trying to rank for "best espresso machine." Most of that has nothing to do with you. Local SEO is the narrow slice that matters when your customers are within a 30-minute drive of your front door.
For a Las Vegas plumber, landscaper, or roofer, the entire game is the map pack. That's the three businesses Google shows on Google Maps when someone searches "plumber near me" or "landscaper Henderson." Position 4 and below technically exists, but you have to tap "More businesses" to see it and almost nobody does. The cliff between position 3 and position 4 is the steepest in local search.
Local SEO is the work of getting your business into that map pack and keeping it there. The playbook is well-defined and changes slowly. There are four fundamentals. Each one matters. None of them work in isolation. That's the part most contractors and most agencies miss.
Run these four together. Skip any one, and the others underperform.
The single biggest map pack lever. Primary category, secondary categories, services list, attributes, photos, hours, posts. The profile is what Google reads to decide whether you're a real plumber or a guy who once fixed a sink.
Where we startA free 169-point GBP audit shows where you actually rank and what's broken.
Recency now outweighs total count. Three reviews this month moves you more than fifty from 2022. Plus consumers read them: per BrightLocal's 2024 Local Consumer Review Survey, 75% always or regularly read online reviews when researching a local business.
The cadenceEvery customer, within 24 hours of job completion.
Your business name, address, and phone listed consistently across the top 20 directories. Yelp, Bing Places, Apple Maps, BBB, Angi, Houzz, Yellow Pages, Manta, and the dozen others Google's crawler uses to confirm you're real.
The barMatch exactly. Same name, same suite number, same phone format. Inconsistency erodes the signal.
Every service the GBP claims needs a page on the website that proves it. Google's crawler cross-checks. If your GBP says "drain cleaning" but your site only talks about water heaters, you don't rank for drain cleaning.
The shapeOne clean silo where each page reinforces a single service.
Doing one well is what most agencies do and call it SEO. Doing all four well at once is what actually moves the dots on the map.
LocalPulse serves home service contractors in Clark County. Landscapers, general contractors, painters, plumbers, HVAC, roofers, tree service, sprinkler and irrigation. The pages we build, the citations we clean, and the GBP categories we use are tuned for those trades and their map pack competition. Coverage spans Las Vegas, Henderson, North Las Vegas, Summerlin, Spring Valley, Paradise, and Boulder City.
We don't take restaurant or food service clients. Different category set, different review economics, different playbook. The four-fundamentals overlap, but the operating rhythm doesn't. For a deeper look at trade-specific work, see local SEO for contractors or any of the vertical pages under it.
The work is bilingual. Every deliverable ships in English and Spanish if your customer base is mixed, because Vegas is.
The behavior shifted before most contractors noticed. Search for a local service in Vegas and the screen you get back is mostly map. Organic blue links sit below the fold on mobile. The map pack is the front page.
The next-day visit number is the one that should matter most. Someone searches "plumber Las Vegas" at 9am and is standing in a plumbing showroom or letting a tech walk through their kitchen by lunch. If you're not in the top three for that search in the neighborhoods you cover, you don't get the visit. The other shop does.
Local SEO isn't a one-time fix. It's a cadence that compounds. After the audit and the initial cleanup, the work runs monthly:
Map pack movement typically starts showing in 30 to 60 days. Full settling lands at 90 to 180 days, per BrightLocal's 2024 Local Search Ranking Factors report. Anyone selling a faster timeline is selling.
Local SEO is the core of every LocalPulse tier. The difference between tiers is depth of work and how many directories, neighborhoods, and add-ons we cover each month.
Full GBP optimization, 4 GBP posts a month, review monitoring, monthly heatmap report.
Adds citation cleanup across the top 20 directories, 3 service-area pages, and call tracking.
Adds 6 service-area pages, 8 GBP posts a month, and a monthly 30-min strategy call.
Setup is $497, one time. We don't lock you into a contract. What we do ask: be ready to give this at least 3 months. GBP rankings need 90 to 180 days to compound, per BrightLocal's 2024 Local Search Ranking Factors report.
If you're not planning to give it that runway, this probably isn't the service for you. The free audit is still yours.
Free Local Visibility Audit across every Las Vegas neighborhood. PDF in 48 hours. No obligation, no follow-up unless you want one.
Get My Free GBP Audit