For Vegas home service owners who want the playbook in hand, not a done-for-you agency. One 60-minute strategy call, one written playbook tailored to your business, no monthly fee. $497 one-time, or credited toward the Visibility tier if you change your mind later.
There's a fork in the road for every contractor who realizes their SEO is broken. One path is hire an agency to run it. The other path is run it yourself with someone who knows the playbook telling you what to do in what order. Consulting is that second path.
LocalPulse runs both. The agency tiers (Visibility, Authority, Dominate) are the done-for-you side. Consulting is the advisory side. Same playbook, different delivery. You sit on the strategy call, you get the written playbook, and you do the work yourself. Or you hand the playbook to someone on your team and they do the work.
Most contractors who pick consulting fall into one of three buckets: owner-operators who want to learn the playbook personally, multi-trade businesses with an in-house marketing person who needs the local SEO specifics, or businesses that have already paid an agency that didn't deliver and want a real plan before deciding what to do next.
Two deliverables, one fixed price.
One call, scheduled at your convenience. We walk through your current state (GBP, citations, reviews, website), the gaps, the priorities, and the order of operations. You can record it. Bring your team if you want.
Roughly 20 pages, delivered as a PDF within 5 business days of the call. Covers GBP category and service selection specific to your trade, on-page priorities ranked by impact, citation cleanup order for the top 20 directories, review cadence with template scripts, and a 90-day action plan with weekly milestones.
The playbook covers about a year of self-managed work. Run it well and you don't need a follow-up. The agency path is the next move if you want ongoing.
Three patterns repeat.
The owner-operator who wants to learn it personally. Small operation, the owner is the marketing department, and outsourcing feels premature. They want the playbook so they understand what they're paying for if they ever hand it off later.
The business with an in-house marketing person. Maybe a general marketing manager, maybe an admin who handles the website. They know how to execute but need the local SEO specifics: which GBP categories, which directories first, which review cadence works in Vegas.
The business that got burned by a previous agency. Paid for a year, didn't see results, wants to understand the playbook before signing the next agency contract. Consulting gives them the framework to evaluate proposals from a position of knowledge instead of trust.
If none of those describe you, the agency side is usually the better fit. The cost gap between consulting once and running an agency tier for 6 months is wide, but so is the time gap between learning the playbook yourself and just having it run.
Worth saying out loud, because the line matters.
Consulting is the plan. Execution is yours. If you want execution, the agency tiers are the path.
The free GBP audit is a diagnostic: where you rank, what's broken on the profile, what the four-pattern heatmap diagnosis is. PDF in 48 hours. No call, no playbook.
Consulting goes the next step. It uses the audit (or runs one if you haven't) as the data layer, then adds the strategy call and the written 90-day playbook. The audit answers what's wrong. The playbook answers what to do, in what order, with what.
Most contractors should start with the free audit and only move to consulting if the audit's findings warrant it. If the audit says you have a fully optimized GBP and just need to keep posting and getting reviews, consulting won't add much. If the audit surfaces three things you don't know how to fix, the playbook earns its $497.
Consulting is a flat $497 one-time engagement. No monthly fee, no renewal, no contract.
If you decide afterward that you want the work done for you, that $497 credits toward the Visibility tier setup fee, so consulting becomes free for converters.
GBP optimization, 4 GBP posts a month, review monitoring, monthly report. $497 setup (credited from consulting if you convert within 30 days).
Adds citation cleanup across the top 20 directories and call tracking.
Adds 6 service-area pages and a monthly 30-min strategy call.
Setup is $497, one time. We don't lock you into a contract. What we do ask: be ready to give this at least 3 months. GBP rankings need 90 to 180 days to compound, per BrightLocal's 2024 Local Search Ranking Factors report.
PDF in 48 hours. If the findings warrant a consulting engagement, we'll tell you. If they don't, save the $497.
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